New: the Instagram inbox is now included free on every plan.

Nudgebolt nudgeblt
Official WhatsApp Business API

WhatsApp marketing software.
Zero message markup.

Send broadcasts, automate follow-ups, and bring AI replies and your team into one inbox. Meta bills you directly for messages. NudgeBolt adds 0%.

14 days of Growth after connecting your number · no card

0%
markup on Meta’s message fees
₹999
a month for the whole team
हिंदी + EN
templates, replies, inbox
Verified Meta Tech Provider Official WhatsApp Business API 300% more meetings booked in week one at Tripping Vibe Digital
9:41
MI Mehta Interiors Business account
Message

Built on the official APIs, connected to the tools you already use

WhatsApp Business API Meta Cloud API Instagram inbox Shopify Google Sheets Razorpay
Cost shown before every send 0% markup on Meta fees AI replies on Growth 10 team seats on Growth Shared team inbox Hindi + English Free migration No code needed Your number stays yours
One workspace, from send to reply

Reach your customers.
Keep the conversation going.

WhatsApp broadcasts, automation and AI assistance for Indian businesses — with a shared inbox so your team can pick up where the automation stops.

01

Broadcasts that start a conversation

Import opted-in contacts, build an audience, and send approved WhatsApp templates. See the message cost before you send.

Explore WhatsApp broadcasts
02

Follow-ups that keep moving

Build flows for new enquiries, reminders and order updates. Route replies to the right person when a conversation needs your team.

Explore WhatsApp automation
03

AI replies with your business context

Use your FAQs, brochures and price lists to answer routine questions. Keep source citations and human handover in the same inbox.

Meet the WhatsApp AI assistant
Two colleagues reviewing customer enquiries together on a laptop in a design studio
Illustrative business scene · AI-generated image
Shared WhatsApp team inbox

One conversation.
Your whole team in context.

Assign conversations, leave private notes and see who needs a reply. When the assistant hands over, your teammate gets the chat history instead of starting again.

  • Conversation assignment and private notes
  • WhatsApp and Instagram conversations
  • Your number, connected to your Meta account
Explore the shared team inbox See Google Sheets, Shopify and other integrations
WhatsApp Business API setup

From your WhatsApp number to your first campaign.

Connect your Meta account, import opted-in contacts, and prepare your first send. Setup time depends on your account and Meta’s approvals.

01

Connect your number

Your own Meta Business account on the official API. Connecting it starts 14 days of Growth, free, with no card.

02

Bring your leads

A Google Sheet or a CSV. Every row becomes a contact, with consent recorded and duplicates merged.

03

Send, answer, hand over

Priced before you press anything. The AI answers from your FAQ; a person takes over when it can’t.

An example you can follow

From your price list
to a helpful reply.

Imagine an interior design studio answering the same service questions every day. Here is how its own document can give the assistant context.

  1. 01

    Add the source

    A service guide explains the areas covered and starting prices.

  2. 02

    Answer with context

    A customer asks about Pune. The assistant uses the relevant passage, with its source visible to the team.

  3. 03

    Bring in a person

    A site-visit request goes to a teammate who can confirm availability.

Read the interior design walkthrough
Interior designer holding material swatches and a sample binder
Example · services.pdf

“Pune is served by the same team.”

Source available in the team inbox
Illustrative workflow and AI-generated person; not a customer result.
Example workflow

Turn property enquiries into a next step

Import opted-in portal leads, ask qualifying questions, and hand interested buyers to an agent with the conversation attached.

See the real estate example
Example workflow

Keep appointment reminders out of your call queue

Send a reminder from a booking sheet and give patients a way to confirm or request another appointment time.

See the clinic example
Example workflow

Follow up on an unfinished checkout

Use a cart-recovery flow, answer routine delivery questions, and track the orders attributed to the follow-up.

See the commerce example

These walkthroughs explain product use. They are illustrative examples, not measured customer outcomes.

WhatsApp API pricing

WhatsApp marketing plans from ₹399/month.

One flat plan fee. Meta bills your own account for messages, and we add nothing to it.

Starter

₹399 /month + 18% GST
2 users · 10,000 contacts
  • Your own Meta account, connected
  • Shared team inbox + alerts on your phone
  • Templates with pre-checks, in Hindi + English
  • Scheduled, paced campaigns, tested on your phone first
  • Lead import (CSV / Sheets) with consent recorded
  • Instagram inbox included free
Most picked

Growth

₹999 /month + 18% GST
10 users · 0% markup, ever
  • Everything in Starter
  • AI assistant — 1,000 replies/mo, cited
  • Flows + AI flow drafting
  • Live-source audiences, cost shown before send
  • Auto-assignment + response clocks
  • Unlimited contacts
  • Instagram inbox included free

Commerce

₹2,399 /month + 18% GST
Everything in Growth, plus
  • Shopify cart recovery — we connect it with you
  • Recovered-revenue reporting
  • GST + HSN product catalogue
  • 2,000 AI replies/mo
  • Instagram inbox included free
  • Priority support

Also: Free inbox tier · Agency ₹599/client workspace · Enterprise custom — full pricing

Compare plan limits on the full pricing page, understand separate message charges in the WhatsApp pricing guide, or explore our platform comparisons.

Straight answers

WhatsApp marketing software: your questions answered

Plans, setup, AI replies and your WhatsApp number — explained before you start.

What is WhatsApp marketing software?

WhatsApp marketing software helps a business send approved campaigns to opted-in contacts, automate follow-ups, and manage customer replies. NudgeBolt brings broadcasts, automation, AI assistance and a shared team inbox together on the official WhatsApp Business API.

How much does NudgeBolt cost?

Starter is ₹399/month, Growth is ₹999/month, and Commerce is ₹2,399/month, plus 18% GST. Your subscription pays for the platform. Meta message charges are separate and billed directly to your own Meta account, with no NudgeBolt markup. The pricing page explains each plan and its limits.

What does zero message markup mean?

NudgeBolt does not add a percentage or surcharge to Meta’s message fees. You pay NudgeBolt for your chosen plan and Meta separately for message usage. Rates depend on Meta’s current pricing, message category and recipient market; see the WhatsApp pricing guide for details.

How does the 14-day free trial work?

Create a workspace, confirm your email and connect your own WhatsApp number. Connecting the number starts 14 days of Growth with no card required. During the trial, the assistant answers from your knowledge entries; AI-composed replies start with a paid subscription. After the trial, you can continue on the Free inbox tier or choose a paid plan.

Can I use my existing WhatsApp number?

You connect a number through your own Meta Business account. The setup route depends on whether it is currently used in the WhatsApp Business app or with another API provider. Ask us to check the migration steps before changing your existing setup. Your number remains yours.

How does the WhatsApp AI assistant answer customers?

You provide knowledge entries, FAQs, brochures or price lists. The assistant uses that material to answer routine questions and shows source citations in the business inbox. Conversations that need a person can be handed to your team with the chat history attached. Review your source material and test replies before enabling automation.

Does NudgeBolt support Hindi and Hinglish?

Yes. NudgeBolt supports Hindi, English and Hinglish in its templates, assistant drafts and customer replies. You can review messages before using them in a campaign or automation.

Can you guarantee delivery or prevent number restrictions?

No. Meta controls template approval, messaging limits, delivery and account restrictions. NudgeBolt helps you record consent, pace campaigns and monitor quality, but these tools cannot guarantee delivery or protect a number from every restriction.

Can I connect Google Sheets and Shopify?

You can bring contacts in through Google Sheets or CSV imports. Commerce adds Shopify cart recovery and revenue reporting; the Shopify connection is currently assisted on a call. The integrations page explains the available connections.

Your next conversation starts here

Bring your leads.
Bring your team.
Keep your message costs clear.

Try NudgeBolt with your own WhatsApp number, or let us walk you through the setup.

14 days of Growth after connecting your number. No card required. Meta message fees are separate.

Small-business owner checking a customer message on her phone
Illustrative AI-generated image
WhatsApp Channel

Get our updates where you already read messages.

Product updates, Meta pricing changes and short how-tos. Your number stays private; mute or unfollow anytime.